It is important that a good amount of time is spent integrating your marketing online and offline. It might sound obvious, but are you really making the most of your website? Are your marketing activities offline - print, advertising, PR, integrated with your website and other e-communications?
Even the simplest of things may yield big results and make your marketing work harder.
Make sure your web address is correct on all your printed publications (especially magazines), adverts, help lines, press releases, posters, T-shirts, mouse pads. Make sure your staff knows exactly what content is on your website, and what visitors can do, so staff can advise callers on the telephone.
Are specific campaigns visually integrated with your site? When people type in your web address from an advert, will they recognize you? Does your website give you the flexibility to adjust the visuals on specific pages?